a season of
soft adventures
discover what's new
organic baby & kids sleepwear
This year, as we celebrate our 10th birthday, we’re proud to help families sleep better with soft, sustainable sleepwear. Shop organic cotton & bamboo sleepsuits, pyjamas, and more.
the softest essentials
Our supersoft organic baby clothes are crafted with love & kindness from the highest quality organic cotton, bamboo and other sustainable fabrics.
Big news for little wardrobes – KIDLY is now part of the MORI family! The same design-led products you loved, now brought to you by our award-winning brand as: KIDLY by MORI.
free delivery
on orders over £75
easy returns
within 30 days
gift wrap
from just £5.95
personalisation
from just £4.95
get inspired on
Instagram
Jump into the conversation and join our community of 300k+ parents on Instagram. You’ll find giveaways, expert advice, behind-the-scenes shots and more. Tag us or use the hashtag #MORImoments on Instagram, and you might even score a feature!
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