where to find us

Join us to feel the softness for yourself

97 Northcote Road
Battersea, London, SW11 6PL

store opening times:
Mon - Sun: 9:30am - 5:30pm
Bank Holidays: 11:00am - 5:00pm

34 Ledbury Road,
London, W11 2AB

store opening times:
Mon - Sat: 10:00am - 6:00pm
Sun: 11:00am - 5:00pm

Westfield London Shopping Centre
White City, Floor 0, Ariel Way, London, W12 7GF

store opening times:
Mon - Sat: 10:00am - 9:00pm
Sun: 12:00 - 6:00pm


5 Hampstead High Street, London, NW3 1PR

store opening times:
Mon - Sat: 10:00am - 18:00pm
Sun: 10:00am - 17:00pm

"I'm so excited to welcome you to our beautiful store - it's as calm and as soft as our sleepwear! For me, there's nothing quite like seeing families discover their favourite new essential."

- Store Manager, Battersea

your soft space

Our store is a calm, welcoming space where you can shop, relax and connect with other parents - whilst experiencing the softness of our essentials firsthand. Pop in & say hello, we'd love to meet you!

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